Keyword Lists provide a centralized hub for saving and monitoring your most important keywords. By organizing all your critical search terms in one place, you can effortlessly access current data without repeatedly conducting the same searches. This powerful feature automatically updates metrics and insights, allowing you to track performance trends, monitor competitive shifts in rankings and advertising strategies, and make informed decisions based on the latest data.
Want to take a tour? Check out a walkthrough of Keyword Lists here.
Availability and Requirements
The Shelf Intelligence module includes two complementary keyword features - both accessible from separate sections in the left-hand navigation panel:
Keyword Lists allow you to create and organize unlimited keywords across unlimited lists without any contractual quantity restrictions. These lists help you categorize keywords for research and analysis purposes.
Tracked Keywords are specifically allocated for Share of Voice monitoring and are limited to the quantity defined in your contract. This feature helps you track competitive performance for your most important terms.
Both features require you to have the Shelf Intelligence module as part of your contract, but they function independently within the platform. Without the Shelf Intelligence module in your contract, neither Keyword Research nor Keyword Lists will appear in your left-hand navigation panel.
Please see Keywords Lists vs Tracked Keywords for more information on the differences in the two features.
Don't hesitate to contact your Customer Success Manager to add Shelf Intelligence to your account or discuss expanding the allocation of your tracked keywords.
Marketplace Support
Keyword Lists support all marketplaces for which Jungle Scout provides keyword research data:
United States (US), Canada (CA), Mexico (MX), United Kingdom (UK), Italy (IT), France (FR), Germany (DE), Spain (ES), Japan (JP), and India (IN)
For more information on supported marketplaces by feature, please see: Supported Marketplaces and Geographies by Feature
Accessing Keyword Lists
From the left-hand navigation panel, select Keyword Lists.
The page displays all your previously created lists along with a description, the marketplace the list is specific to, the count of keywords included in the list, and the date it was created.
Access a list by clicking on its name.
Create a new list using the ‘+Create New Keyword List’ button at the top right of the table. You can also create new lists from the Keyword Research page.
Edit the description of a list by clicking on the existing description or the ‘-’.
Delete a list by using the trashcan icon to the far right.
Creating and Managing Lists
Keyword Lists are marketplace/country-specific, ensuring that your data is relevant to your markets. You’ll select a marketplace for your list each time you create a new one.
You can create as many lists as you like and include as many keywords as you like in each list.
You can create and populate lists in several ways:
Creating Lists
Option 1: Create a new keyword list from the Keyword List page
- Choose ‘+ Create New Keyword List’ from the top right of the table.
- Select a marketplace
- Give the list a name and an optional description.
- You can then populate your list in two ways (instructions below):
- Adding keywords from the Keyword Research module
- Entering your own set of keywords
Option 2: Create a new Keyword list from the Keyword Research module
- Select the keywords from your results table that you want to add to a list
- Click ‘Add to List’
- Type in the name of your list and select Create New
Adding Keywords to Lists
Add keywords from the Keyword Research module.
- To add keywords in bulk from the keyword research module, select the keywords you want to add to a list by checking the box to the left of the keyword.
- Select ‘Add to List’.
- Start typing in the name of your list if you’ve already created one, or create a new list from here.
- To add single keywords to a list from the keyword research module, use the ‘Add to Lists’ button to the far right of the keyword.
- Start typing in the name of your list if you’ve already created one or create a new list from here.
📝 Note: You’ll also see a ‘Track’ button in both places. This button will add the keyword to your tracked keywords for Share of Voice/Shelf Intelligence. This differs from saving to a list and offers different metrics and functionality. To learn more, see Shelf Intelligence.
Enter your keywords manually by typing or pasting them in
- You must have already created a Keyword List to enter Keywords manually.
- Click on the name of your Keyword List to open it
- Select ‘+Add Keywords’ in the top right of the table to bring up the Add Keywords modal.
- Type or paste in your keywords, one per line, and click ‘Add’.
There is currently no option to upload a file with keywords to create or populate a list.
Deleting, Adding to, and Editing a List
To delete a list, click the trashcan icon to the far right of its name on the All Keyword Lists page.
To edit the description of a list, click on the existing description or the ‘-’.
To add more keywords to a list, follow the steps above, either adding them from the Keyword Research module or entering them manually from the Keyword List itself.
To delete keywords from a list, select them using the check box to the left of the keyword. Once you choose at least one keyword, the Remove from List option will appear. Click this to remove the keyword from the list.
Features and Functionality
Always Up-to-Date Metrics
You will find the same metrics available in Keyword Research in your Keyword Lists. One major benefit of lists is that Cobalt will automatically keep the data current once keywords are added. No more looking up the same keywords week after week!
The available data points and metrics include:
- Keyword
- Dominant Category
- Relative Value Score
- Ease-to-Rank
- Competition
- Est. Search Results
- 30-Day Search Volume (Exact)
- 30-Day Search Volume (Broad)
- 30-Day Trend
- 90-Day Trend
- Seasonality
- Rising Week
- Peak Week
- Falling Week
- Suggested Bid
List Integration with Integrated Advertising Accounts
If you have advertising accounts integrated with Cobalt, you'll gain access to additional metrics:
- Ad Search Term Presence
- Ad Keyword Presence
- 30-Day Ad Keyword Cost
- 30-Day Ad Keyword Sales
- 30-Day Ad Search Term Cost
- 30-Day Ad Search Term Sales
The Ad Presence metrics are beneficial for identifying gaps and opportunities in your ad strategy with relevant data to support your decision-making, all in one place.
List Integration with Keyword Research
Not only can you add keywords to lists and create lists from the Keyword Research module, you will also be able to see which keywords already exist in a list from the results table. This integration helps prevent duplication.
Key Benefits and Use Cases
Centralized Keyword Tracking and Collaboration - Easily keep track of the keywords that matter most to you and your team in one place. Teams across marketing, retail, and advertising can work from the same keyword list, ensuring alignment on strategy and execution.
Quick Access to Always up-to-Date Metrics - Reference your Keyword List anytime you need access to Keyword data. See key metrics—such as estimated search volume, volume trends, seasonality, Ease to Rank score, and ad presence—without having to pull reports or run individual keyword lookups repeatedly manually. Curated lists eliminate the need to search for and analyze the same terms repeatedly.
Monitoring Ad Coverage - By creating lists with high-priority keywords, you can quickly assess your ad presence and identify gaps where competitors may be gaining traction. To do this, ensure you have your advertising accounts integrated with Cobalt. Review the ‘Ad Presence’ column in your lists or use a filter to surface keywords not included in your ads. Use the data available to asses if the keywords should be added to a campaign. Tip: Create a new list of keywords you want to test in your campaign to keep your data analysis clean.
Stay Ahead of Trends - Seasonality and trend data make it easy to spot emerging opportunities or declining keywords, allowing you to proactively adjust your advertising and content strategies. Use these metrics to help: 30 and 90 day Trends, Seasonality, Peak/Rising/Falling Week.
Better Campaign Planning - Keyword Lists can help teams prioritize where to focus ad spend by surfacing high-value keywords with substantial search volume and reasonable ranking difficulty. Metrics like Suggested Bids can help you budget accordingly. Other metrics available when you integrate your advertising accounts like 30 - day Ad Costs and Sales can give you quick insight into the impact of a keyword on your bottom line.
Competitor Intelligence - Discover, Track, and Monitor the top-indexed keywords for your competitor's products. To do this, use a reverse ASIN search for up to 10 ASINs at a time in the Keyword Research module. Add the top keyword results to a list and monitor the results over time. Here you can spot keywords that aren’t part of your Ad Campaigns if your advertising accounts are integrated with Cobalt.
Listing Optimization - Create a list of keywords that the top ASINs in your niche are indexed for, so you can use them to create or update your product listings. The data available, like Search Volume and Relevancy Score, can help to prioritize which keywords should go in your title versus other places in your listing.
For more information on Keyword Research, please see: Keyword Research → Feature Overview