Currency - FAQs and Conversion Behavior

Cobalt supports reporting in 16 currencies and converts values automatically based on the currency selected in your left-hand navigation. Use this article to understand which currencies are supported, where exchange rates come from, and why a trend in one currency can look different from the same trend in another.

Good to know
16 currencies supported. You can switch between any of them from the currency selector at the bottom of your left-hand navigation.
Conversion happens at the daily level. In Market Analysis, each day's data is converted using the exchange rate from that same day, not a single flat rate across all time.
Native currency is never converted. Ad accounts displayed in their native currency are shown as-is, with no conversion applied.
One currency per view. Each dashboard or view displays a single currency at a time, based on your selection.
Trends can move differently in different currencies. When exchange rates shift over the period you're analyzing, a converted trend reflects both the change in sales and the change in the exchange rate. See the FAQ for a worked example.

Supported currencies

Cobalt currently supports the following 16 currencies for display and conversion:

Code Currency Code Currency
AED UAE Dirham JPY Japanese Yen
AUD Australian Dollar MXN Mexican Peso
BRL Brazilian Real PLN Polish Złoty
CAD Canadian Dollar SAR Saudi Riyal
CHF Swiss Franc SEK Swedish Krona
EUR Euro SGD Singapore Dollar
GBP British Pound Sterling TRY Turkish Lira
INR Indian Rupee USD US Dollar

Frequently asked questions

Where does Cobalt source exchange rates?

Cobalt pulls exchange rates from the Fixer.io API. Fixer collects rate data from more than 15 reliable sources every minute, including banks and financial data providers.

Cobalt ingests these rates at the daily level and applies currency conversion daily. Native currency on ad accounts is never converted.

How often does Cobalt update conversion data?

Cobalt pulls new conversion rates from Fixer.io once per day. Each day's rate is stored and used to convert that day's data.

How does Cobalt convert historical data in Market Analysis?

In Market Analysis, every data point is converted using the exchange rate from the day that data was recorded, not a single flat rate applied across all time. When you view a multi-month or multi-year trend in a non-native currency, each day's revenue is converted at that day's rate and then summed.

This is the standard accounting approach for historical reporting. It preserves the true value of revenue at the time it was earned.

Why does the same Market Analysis trend look different in USD vs. EUR?

Because historical data is converted at historical rates, a Market Analysis trend shown in a non-native currency reflects two things at once: the actual change in sales, and the change in the exchange rate between the source currency and the display currency over the same period.

When an exchange rate moves meaningfully over the window you're analyzing, the two views can show different magnitudes of growth, or even move in opposite directions.

Simplified example. A segment with sales recorded in USD, viewed in EUR:

Year Sales (USD) Avg USD to EUR Sales (EUR)
2024 $100 0.95 €95
2025 $110 0.80 €88

In USD, sales grew +10%. In EUR, sales fell -7%. Same business, same underlying data. The dollar weakened against the euro over the period, so the EUR view absorbs that currency movement into the trend.

Tip: To evaluate true business performance, view the data in its native currency. To evaluate performance as it would appear on a financial statement in your reporting currency, use the converted view. If a converted trend looks surprising, check how the exchange rate moved over the same window before assuming the underlying sales changed.

How do I change the currency displayed in Cobalt?

Click the currency selector at the bottom of the left-hand navigation and choose a different currency. The change applies across dashboards and views.

Can I display multiple currencies on the same dashboard?

Not at this time. Each dashboard or view displays a single currency, based on the selection in your left-hand navigation. To compare values across currencies, switch the selector and reload the view.

We're always here to help! If you have questions, please reach out to us at cobaltsupport@junglescout.com.

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