This guide walks you through creating a Market Analysis segment from scratch. You'll define your competitive set using filters, refine the results, review your data, and save your segment. By the end, you'll have a saved segment ready for ongoing competitive analysis.
For a full overview of all tabs, data, and features available in Market Analysis, see the Market Analysis - Feature Overview article.
Market Analysis is currently available as a 60-day limited beta. Non-agency customers who previously had access to Market Segments were enrolled automatically on April 7, 2026 with access to their primary L2 Amazon category. Agencies interested in Market Analysis should contact their CSM to discuss access.
Open Market Analysis
1. Click Market Analysis in the left-hand navigation under Market Trends. This opens the Market Analysis landing page with the filter panel on the left (collapsed by default) and the "Discover your market" prompt in the center.
2. Expand the filter panel by clicking the "Add a filter to get started" prompt or any of the filter icons on the left sidebar. This reveals the full list of available filters: Categories, Brands, Product Title, Revenue, Price, Star Rating, Rating Count, and Excluded Products.
Define your segment
3. Confirm your marketplace. The marketplace selector is at the top of the filter panel and defaults to the marketplace available in your contract (typically United States). If you have access to multiple marketplaces, select the one you want to analyze. Market Analysis currently supports US and DE.
4. Apply your first filter. Before any data appears, you need to apply at least one of these three anchoring filters:
- Categories - Best when competition clusters in specific Amazon subcategories
- Brands - Best when you know which competitors to track
- Product Title - Best when competition is defined by a shared keyword
For this walkthrough, we'll use Product Title. Click Product Title in the filter panel. Set the operator to contains any of, type "razor" and press Enter to add it as a chip. Click Apply.
Tip: Each filter has its own Apply button. You must click Apply within the filter before moving on, or that filter won't be saved. There is no global "Apply all" button.
5. Review your initial results. After applying the filter, data populates immediately. Check the Overview tab to see total revenue, product count, brand count, and category count for your segment. Scan the top brands and top products to confirm you're in the right ballpark.
Refine your results
Your first filter gives you a broad view. Now narrow it down to the products that actually represent your competitive set.
6. Use the Categories filter to remove off-target products. Click Categories in the filter panel. The category tree shows every Amazon subcategory that contains matching products, with product counts next to each. Expand the tree and select only the subcategories relevant to your competitive set. Deselect anything unrelated.
For our razor example: expand Beauty and Personal Care Shaving & Hair Removal Products. Select the relevant shaving razor subcategories under both Men's and Women's. Deselect accessories, creams, trimmers, and anything that isn't a razor. Click Apply.
7. Set a minimum Rating Count to reduce noise. Click Rating Count in the filter panel. Set the minimum to 1. Click Apply.
Tip: Setting Rating Count to a minimum of 1 removes products that have never been rated. This can cut 30-40% of noise from a broad result set without losing any products that have meaningful sales activity.
8. Check your refined results. Review the Overview tab again. The product count, brand count, and category count should all be lower. Scan the top brands and products to confirm the segment now represents your actual competitive set. If you see off-target products or brands, continue refining with additional filters.
Tip: A good competitive segment feels right when you look at the brands and products in it. If a buyer would consider those products alongside yours, the segment is on track. If you see brands or products that don't belong, refine further.
Save and share your segment
9. Review the auto-generated segment name. Market Analysis automatically generates a segment name based on the filters you've applied. For example, using the Shaving & Hair Removal Products category with a "razor" title filter produces "Shaving and Hair Removal Products: Razors." You can edit this name anytime by clicking on it at the top left of the page.
10. Click Save Segment. The purple Save Segment button is in the top right corner. After saving, you'll stay on the segment view with your data. Your segment is now saved and will appear in your saved segments list.
11. Share your segment with your team (optional). Click the three-dot menu (⋮) to the right of the Save Segment button. Toggle Share with organization to on. This makes your segment visible to all other users in your account. There are no user-level or group-level sharing options at this time.
Note: You must save the segment before you can share it. Sharing means the segment appears in your organization's saved segments list so others can access it. It does not export or send the segment to anyone.
Access your saved segments
After saving, you can find your segment in three places from the Market Analysis landing page:
- Top-left link: Click Saved Market Segments at the top left of the page.
- Landing page card: Your three most recent segments appear in the center of the landing page. Click View all to see the full list.
- Bottom-left folder icon: Click the folder icon at the bottom left, available from any screen within Market Analysis.
The Saved Market Segments page shows all segments in your organization with columns for segment name, who created it, date created, last updated, and a shared toggle. Use the Created by Me tab to see only your own segments. To create a new segment from this page, click the New Market Segment button in the top right.
What's next
Now that your segment is saved, you can explore your competitive landscape across all six tabs: Overview, Brands, Products, Categories, Attributes, and Pricing. Click any brand, product, or attribute value to open a detail panel with revenue, market share, and trend data.
Your segment is dynamic. Each time you open it, the data reflects whatever currently matches your filters against the latest weekly data refresh (every Saturday). Products may enter or exit the segment week to week as they meet or fall out of the filter criteria.
For a complete guide to every tab, filter, and analysis feature, see the Market Analysis - Feature Overview article.
Tip: Build multiple segments at different levels of specificity. A broad "Shaving Razors" segment gives you the full market view, while a narrower "Women's Disposable Razors" segment lets you benchmark at the level where you actually compete. Your market share will look different in each because each measures share within a different pool of products.
Have questions or feedback? Reach out to your Customer Success Manager or email cobaltsupport@junglescout.com.