Reference Lines for Time Series Widgets

Reference lines are a great way to provide additional visual context, especially when comparing data to a threshold, benchmark, or goal.  They help you or your audience quickly understand performance relative to the reference data point.

 

Essential Information

• Manually configurable, allowing you to set the color, value, and text label as desired 
• Can be added to any Time Series widget you have created and are
• Available to set against any metric you have as part of the widget
• One reference line per widget
• Not available to use in the Stacked Area view

 

Creating a Reference Line

1. Within the configuration modal for any Time Series widget, toggle on 'Reference Line'.
2. Once toggled on, an option to configure the line will appear. Here you can:
   1. Click on the colored dot to set a custom color
   2. Use the dropdown to choose which metric the line will be based on
   3. Enter a value for the line in the next box
   4. Enter the text you want to appear as the label
   5. Finally, decide if you'd like the text value used for the label to appear on the trend line and check the box if so. 

 

Ways to use reference lines:

• Visualize Goals or other thresholds in time series widgets
• Setting TACoS or ACOS targets for ad spend efficiency
• Market share benchmarks
• Budget caps
• Revenue milestones
• General performance baselines or targets