Table of Contents
- What is the Product Catalog?
- Key Features & Benefits
- Accessing the Product Catalog
- Understanding Your View
- All Products Tab
- Seller Central Tab
- Vendor Central Tab
- Working with the Product Table
- Dive Deeper into Individual Products
- Frequently Asked Questions
- Related Articles
What is the Product Catalog?
The Product Catalog provides a centralized view of your entire product portfolio across all integrated Amazon accounts and marketplaces. This powerful feature allows you to view and analyze Sales & Traffic data for products in your Seller Central and Vendor Central integrations, enabling more informed business decisions and strategic planning—all from a single, unified interface.
Key Features and Benefits
1. 📊 See Your Entire Amazon Business in One Place
View comprehensive performance data for all ASINs you sell across all marketplaces and account types. This includes your sales, traffic, and advertising data, plus competitive offer information from other sellers on your listings.
For hybrid sellers: See combined Seller and Vendor metrics unavailable in Amazon's native interface.
→ Use for: Product portfolio management • Cross-marketplace optimization • Business review preparation
2. 🎯 Get Buy Box Intelligence Not Available Elsewhere
Now both Vendors and Sellers can see:
✅ Your own buy box win rate
✅ Every other seller with an offer on your products
✅ Each competitor's win rate, pricing, and fulfillment method
✅ Authorization status for each seller
✅ Quantified potential lost revenue from unauthorized sellers
→ Use for: Buy box protection • Brand compliance • Identifying unauthorized sellers • MAP enforcement • Revenue recovery
3. 🔄 Full-Funnel Performance Analysis in One Streamlined Workflow
In one unified view, see:
✅ Sales + Traffic + Advertising data together
✅ How advertising impacts organic positioning
✅ Lost revenue from unauthorized sellers
✅ Complete buy box competitive intelligence
→ Use for: Revenue recovery • Pricing strategy • Advertising ROI analysis • Tracking authorized/unauthorized sellers • Understanding paid vs. organic performance relationship • Competitive intelligence
Accessing the Product Catalog
The Product Catalog is accessible from the left-hand navigation menu and is included as a core feature in all Cobalt contracts.
Understanding Your View
ℹ️ Your view depends on your integrations:
- Both Seller Central AND Vendor Central integrations: Three tabs (All Products, Seller Central, and Vendor Central)
- Only Seller Central OR only Vendor Central: A single Products tab with all your data
- No Amazon integrations: The Product Catalog page with prompts to add an integration
Each tab displays products from all connected marketplaces and selling accounts by default.
💡 Tip: Use the filtering option to narrow your view to specific integrations, marketplaces, brands, or other parameters.
All Products Tab
When to use this tab: View combined Seller and Vendor performance metrics for all ASINs you sell (only available if you have both account types integrated).
Available metrics: Product attributes (country, brand, UPC/EAN, model number, pack size, labels) and comprehensive retail performance metrics including total sales across account types, units ordered, pricing, buy box wins, glance views, and Total Buy Box Traffic (Buy Box Wins + Glance Views).
Seller Central Tab
When to use this tab: View only products sold through Seller Central.
Available metrics: Product attributes and Seller Central metrics including ordered product sales (total and B2B), units ordered, order items, average selling price, buy box wins and percentage, page views, sessions, conversion metrics, and average order value.
Vendor Central Tab
When to use this tab: View only products sold through Vendor Central.
Available metrics: Product attributes and Vendor Central metrics for both Sourcing and Manufacturing including shipped and ordered revenue, units, average sales price, COGS, returns, glance views, conversion rates, and ASIN Net PPM.
Working with the Product Table
All tabs present your products in a comprehensive, customizable table with powerful filtering and analysis tools.
- 🔽 Filter Your View Click "+Add Filter" to narrow down products by marketplace, integration, brand, category, or other parameters.
- 📅 Select Date Range Use the date editor to select the specific time period you want to analyze, allowing for period-over-period comparisons.
- 🔎 Search Products Use the search box to quickly find specific products by name, ASIN, or other identifiers.
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⚙️ Customize Your View Click the gear icon in the top right of the table to:
- Show, hide, or reorder columns
- Toggle trend arrows that compare current metrics to a prior period
- Toggle the totals row to see aggregate data across your selection
- 📥 Download Data Export table results using the download button in the top right for further analysis or reporting.
Access Product Level Data: Product Detail Page
The table view gives you a high-level overview, but the real power of the Product Catalog comes from drilling into individual products.
Click on any product title to access the Product Detail Page which has three specialized tabs:
- 📊 Overall Performance: Full sales, traffic, and organic vs. paid performance breakdown
- 📢 Advertising Performance: Complete ad metrics, ROAS, and day-of-week analysis
- 🏅Buy Box Performance: See every seller competing on your listing, their win rates, pricing, and calculate lost revenue from unauthorized sellers
The Product Detail Page transforms how you analyze individual products by bringing together sales, traffic, advertising, and competitive data in one place—giving you everything you need to make informed decisions about pricing, advertising investment, and brand protection.
Ready to explore the Product Detail Page? Learn more in our complete Product Detail Page guide
Frequently Asked Questions (FAQ's)
Can I use Product Catalog data in Custom Dashboards?
Product Catalog data is not currently available as a data source for Custom Dashboards, but this may be added as a future enhancement.
How often does Product Catalog data update?
Product Catalog data updates daily.
Data from your own Amazon integrations still follows Amazon's data availability which varies by metric—some data may have a 1-3 day delay from Amazon's side.
See our Data Availability Schedule for more information on data lags.
Competitive seller data (buy box win rate, pricing, and offer details for other sellers on your listings) comes from a different data source than your own performance data. Update frequency is based on estimated sales velocity. Most products are updated once a day, but slower-selling products may have up to a 28-day data lag.
Can I filter by specific marketplace or integration?
Yes, click "+Add Filter" at the top of the product table to filter by marketplace, integration, brand, category, and other attributes. This is especially useful if you have multiple selling accounts or operate in many marketplaces.
Why don't I see the All Products tab?
The All Products tab only appears if you have both Seller Central and Vendor Central integrations connected. If you only have one account type, you'll see a single Products tab with all your data.
What does "Total Sales (SC + VC SS)" mean in the All Products tab?
This represents total sales combining Seller Central ordered product sales with Vendor Central Sourcing Shipped revenue. Different combinations are available:
- SC + VC SS: Seller Central + Vendor Central Sourcing Shipped
- SC + VC MS: Seller Central + Vendor Central Manufacturing Shipped
- SC + VC MO: Seller Central + Vendor Central Manufacturing Ordered
Can I see metrics for both Sourcing and Manufacturing in Vendor Central?
Yes, the Vendor Central tab displays metrics for both Sourcing and Manufacturing. Sourcing metrics focus on shipped data, while Manufacturing metrics include both ordered and shipped data. Choose the columns that match your business model.
What's the difference between Buy Box Wins and Glance Views?
- Buy Box Wins represent traffic from Seller Central accounts (impressions when customers viewed your buy box-winning offer)
- Glance Views represent traffic from Vendor Central accounts (detail page views)
- Total Buy Box Traffic combines both metrics and is available in the All Products tab
How can I see buy box data for my products?
Click on any product title in the Product Catalog table to open the Product Detail Page, then navigate to the Buy Box Performance tab to see your buy box win rate, competitive offers, and potential lost revenue.
How can I see which sellers are authorized or unauthorized on my listings?
Click on any product title to open the Product Detail Page, then go to the Buy Box Performance tab. Here you can see all sellers with offers on your listing and mark them as authorized or unauthorized.
How can I see lost revenue from competitors?
Click on any product title to open the Product Detail Page and navigate to the Buy Box Performance tab. The potential lost revenue metric shows estimated sales captured by unauthorized sellers when they won the buy box instead of you.
Related Articles
- Product Catalog: Product Detail Page - Explore the three performance tabs available for individual products
We're always here to help!
If you have questions or need help with the Product Catalog please reach out to us at cobaltsupport@junglescout.com.