For agencies: Seller Compliance is not automatically available for agency accounts. If you're an agency and interested in accessing Seller Compliance for your clients, reach out to your Customer Success Manager to discuss your options.
Seller Compliance gives you a catalog-wide view of who is selling your products on Amazon, how their activity is affecting your Buy Box performance, and where revenue is at risk. Instead of investigating one ASIN at a time, you can see your full competitive landscape in one place - including which sellers are authorized, which are not, and where to focus your enforcement efforts first.
In this article
What's included
Seller Compliance has two tabs, each designed for a different level of analysis:
|
Catalog-wide monitoring Overview |
Seller-level investigation Seller List |
A high-level dashboard showing your Buy Box performance, potential lost revenue, distribution composition, risk factors, and a breakdown by brand or product - plus your top authorized and unauthorized sellers. |
A complete, sortable table of every seller offering your products, with estimated revenue, product count, Buy Box win percentage, feedback rating, and authorization status. |
Use this to quickly assess catalog-wide risk and decide where to focus your enforcement efforts. |
Use this to investigate individual sellers, manage authorization status, and export your seller data. |
Key capabilities
Get catalog-wide visibility. See Buy Box performance, competitive risk, and seller exposure across your entire catalog without manual exports or spreadsheet assembly.
See top impacted products and highest-risk sellers. Products and sellers are ranked automatically by revenue impact, so you can prioritize enforcement on what matters most.
Quantify the impact of unauthorized sellers. Classify sellers as authorized or unauthorized to measure how much revenue is genuinely at risk from unauthorized activity, separate from expected competitive dynamics.
Monitor MAP pricing violations. Upload your minimum advertised price list via Product Catalog to populate the Offers Below MAP card in Seller Compliance. Once set, Cobalt flags how many current offers on your listings are priced below your MAP policy, and surfaces this at the individual product level in the Buy Box Performance tab. Note that Cobalt monitors for violations - Amazon does not enforce MAP on your behalf.
Getting started
Seller Compliance is located in the left-hand navigation under Brand Management, alongside Product Catalog.
When you open Seller Compliance, you'll land on the Overview tab. This is your starting point for understanding your current Buy Box risk and seller landscape across your catalog. Seller Compliance automatically populates with data from your integrated Amazon account. Every third-party seller with an active offer on one of your products will appear in the Seller List, and your own offers and Amazon's offers are detected automatically.
The Seller List tab gives you a complete table of every seller offering your products. You can investigate individual sellers, manage their authorization status, and export the data for offline analysis.
💡 If you already have a list of authorized resellers for your brand, you can upload it right away from the Seller List tab using the + Add Authorized Seller List via CSV button. This will immediately improve the accuracy of your Potential Lost Revenue data by excluding those sellers from the calculation. If you're not sure who your authorized sellers are yet, that's fine - you can explore the data first and classify sellers as you learn more. See the Classifying your sellers section for details.
Common starting points
Seller Compliance serves several different workflows depending on what you're trying to do. Here's where to start:
| What you want to do | Where to start |
|---|---|
| See a high-level snapshot of your Buy Box risk | Overview tab - Performance Metrics |
| Find which products are losing the most revenue | Overview tab - Performance Breakdown (by Product) |
| Find which brands in your catalog are most impacted | Overview tab - Performance Breakdown (by Brand) |
| See your biggest unauthorized sellers ranked by impact | Overview tab - Sellers section (Top Unauthorized) |
| Investigate a specific seller's products and pricing | Seller List tab - click the open button on any seller row |
| Classify sellers as authorized or unauthorized | Seller List tab - click the Seller Status cell |
| Upload your authorized seller list in bulk | Seller List tab - + Add Authorized Seller List via CSV |
| Set up MAP price monitoring | Product Catalog - + Add MAP via CSV (top right of the product table) |
| Take enforcement action against unauthorized sellers | Seller Compliance - click Take Action with Sigil from any unauthorized seller view |
| Export your full seller list for offline analysis | Seller List tab - download icon (top right) |
| Drill into a specific ASIN's competitive offers | Product Catalog - ASIN detail page |
💡 Seller Compliance gives you the catalog-wide monitoring view. For competitive benchmarking and 1P/3P comparisons across brands, Market Analysis gives you the category-level view. For individual ASIN-level competitive offer details, Product Catalog is the place to go.
Overview tab
Your executive dashboard for seller compliance across the catalog.
The Overview tab is organized into four sections. Many of the cards and metrics are clickable - clicking them opens an expanded view or a different perspective on the data so you can dig deeper without leaving the page.
Performance Metrics
Performance Metrics give you the two most important signals at a glance: how much revenue you may be losing to other sellers, and how often you're winning the Buy Box. Use these to quickly gauge whether your seller landscape is improving or getting worse over time.
Potential Lost Revenue
The total estimated revenue you could have captured during periods when your offer was not winning the Buy Box. This estimate uses your own conversion rate and average selling price to model missed revenue. It is not actual sales data for other sellers - it represents what you likely missed when someone else held the Buy Box.
Only Buy Box wins by sellers classified as Unauthorized or unclassified count toward this number. If you mark a seller as Authorized, their Buy Box wins are excluded from this calculation.
The calculation works as follows:
How Potential Lost Revenue is calculated
Lost Revenue = Lost Ordered Units × Your Avg. Sales Price
Lost Ordered Units = (Page Views − Your Buy Box Wins − Authorized Seller Wins) × Your Conversion Rate
All figures come from your own integrated account data, not from Jungle Scout's estimate model. For accounts with both Seller Central and Vendor Central, Seller Central average sales price is used first; if unavailable, Vendor Central price is used as the fallback.
The card shows the total dollar amount with a percentage change compared to the prior period, alongside a trend chart. For date ranges under 60 days, the chart shows data at a daily grain. For date ranges of 60 days or more, the chart switches to a weekly grain, adjusted to the nearest full week (Sunday through Saturday). When hovering over data points, the date shown represents the beginning of that week. Click the card to open a larger view of the same chart for closer analysis - this shows the same data at the same level of detail, just at a bigger size.
Buy Box Win Share
The percentage of time your offer held the Buy Box across your catalog, with a percentage change compared to the prior period and a trend chart. Use this alongside Potential Lost Revenue to understand whether your Buy Box position is strengthening or weakening.
Click the card to open a larger view of the same chart for closer analysis.
Both charts display two lines: the current period and a comparison line representing the prior period (there is no option to switch to year-over-year comparison). For date ranges under 60 days, data is shown at a daily grain. For date ranges of 60 days or more, data switches to a weekly grain adjusted to the nearest full week (Sunday through Saturday).
ℹ️ Data lag: Seller Compliance data has a built-in delay to ensure accuracy. If your organization has a Vendor Central integration, the lag is approximately 72 hours. If you have only a Seller Central integration, the lag is approximately 48 hours. This means the most recent data points may not include today or yesterday.
Distribution Composition
Distribution Composition shows how your sales are split between your own offers and third-party sellers, and how many unique sellers are competing on your products. Use this to understand the scale of third-party activity on your catalog.
3P Sales Share
The percentage of your catalog's sales coming from third-party sellers during the selected date range, with a percentage change compared to the prior period. Use this to track whether third-party sellers are capturing a growing or shrinking share of your sales.
Click to open a larger graph view showing the trend over time, where you can further filter or adjust the date range.
3P Seller Count
The count of unique third-party sellers with offers on your products within the selected date range. This number will change whenever you adjust the date range. It also shows the change in seller count compared to the prior period. Use this to monitor whether the number of third-party sellers on your products is growing or declining.
Click to open a table view listing each seller with their seller status, the number of your products they offer (not their total product count on Amazon), their estimated revenue from your overlapping products, percentage change from the prior period, their Buy Box win share on your overlapping products, and Buy Box win share percentage change.
Risk Factors
Risk Factors highlight areas that may require investigation or action - specifically, pricing violations, unauthorized seller activity, and products where the Buy Box is suppressed entirely.
Offers Below MAP
The count of seller offers on your products that are currently priced below your Minimum Advertised Price (MAP) policy. MAP is a pricing floor set by you, the brand - it is not enforced by Amazon. Cobalt monitors for violations by comparing current offer prices against the MAP prices you have uploaded.
This card tracks advertised price violations - sellers publicly listing your products below your MAP threshold. MAP violations and Buy Box loss are often connected: Amazon's algorithm tends to favor lower prices when selecting the Buy Box winner, so sellers undercutting your MAP are frequently the same sellers winning the Buy Box away from you.
ℹ️ This card will show zero until you have uploaded your MAP prices via Product Catalog → + Add MAP via CSV. Without an uploaded price list there is nothing to compare against. See Common starting points for setup instructions.
Unauthorized Sellers
The count of sellers offering your products who are marked as Unauthorized for the selected date range, with a percentage change compared to the prior period. Remember that you are responsible for classifying sellers - by default, when first using Seller Compliance, every seller besides Your Offer and Amazon Offer will appear as Unauthorized until you classify them.
Click to expand into a table view that includes each unauthorized seller's name, the count of your products they offer, potential lost revenue from your overlapping products (with percentage change over the prior period), and Buy Box win share on your overlapping products (with percentage change). This view also includes a Complete Seller List button that navigates directly to the Seller List tab.
Suppressed Buy Box
Indicates how often products were viewed by shoppers but no seller won the Buy Box. This is calculated by summing all days where an ASIN had page views without a Buy Box winner. These products may still generate traffic, but no seller is capturing the Add to Cart conversion.
Click to open a table showing each affected product, its Buy Box win share, average price, and the number of days the Buy Box was suppressed. Days suppressed means there was no winning offer at all for that product on those days (not just that your specific offer was suppressed) - particularly useful for identifying long-standing suppression issues.
ℹ️ Cobalt's Suppressed Buy Box metric only counts days where an ASIN received page views but had no Buy Box winner. This means discontinued products without traffic are excluded from the count. This differs from how Amazon defines suppressed Buy Box in Seller Central, where an ASIN can be considered suppressed even without page views. Keep this distinction in mind when comparing numbers between platforms.
Setting up MAP price monitoring
MAP prices are uploaded via Product Catalog, not from within Seller Compliance. Once set, the Offers Below MAP data populates in Seller Compliance automatically.
Go to Brand Management → Product Catalog and click + Add MAP via CSV in the top right of the product table. The upload follows a three-step process: download a pre-populated template filtered to your marketplace, enter your MAP price for each ASIN, then upload the file back into Cobalt. MAP prices are set per ASIN and per marketplace, so you can specify different prices for the same product in different countries.
💡 You don't need MAP prices for every product to benefit. Upload the ASINs where you have a MAP policy and Cobalt will monitor those — products without a price in the file won't be flagged. For full setup instructions and screenshots, see the MAP Pricing article.
Performance Breakdown
Performance Breakdown lets you see which brands or products in your catalog are most affected by third-party seller activity. Use this to prioritize where to focus your enforcement efforts by identifying the specific brands or ASINs with the highest revenue at risk.
You can toggle between Brand and Product views using the toggle at the top of the section.
By Brand - Shows each brand in your catalog with Potential Lost Revenue, Change %, Buy Box Win Share, Change %, Sellers count (including both authorized and unauthorized), and Seller count change. For example, BIC shows $6.75m in potential lost revenue across 521 sellers.
By Product - Shows the same metrics broken down by individual product, plus Your Buy Box Win Share. Use this to find the specific ASINs losing the most revenue.
By default, both views show the top five entries sorted by Potential Lost Revenue from greatest to smallest. Click View All at the bottom left to expand beyond the top five and see all brands or products.
💡 If you've applied a brand filter at the top of the page, Performance Breakdown will only show data for the brands you've filtered to. Remove the brand filter to see the full breakdown across all brands from your integrated accounts.
Sellers
The bottom of the Overview tab shows a side-by-side view of your Top Authorized Sellers and Top Unauthorized Sellers. Both lists show the top five sellers, giving you a quick view of who is generating the most revenue (authorized) or the most potential lost revenue (unauthorized) on your catalog.
Top Authorized Sellers - Shows the top five sellers you've marked as Authorized, sorted by Estimated Revenue from greatest to smallest. Columns include Seller Name, Est. Revenue, Change %, Buy Box Win Share, and Change %. This section includes an Add Authorized Sellers button in the top right.
Top Unauthorized Sellers - Shows the top five sellers marked as Unauthorized, sorted by Potential Lost Revenue from greatest to smallest. Columns include Seller Name, Potential Lost Revenue, Change %, Buy Box Win Share, and Change %.
Each section displays a total count and a View All button at the bottom to expand beyond the top five. The distinction between authorized and unauthorized is made by you in Cobalt - if you have not assigned a status, every seller besides Your Offer and Amazon Offer will appear in the Unauthorized list.
Seller List tab
A complete view of every seller offering your products.
The Seller List tab gives you a sortable table of every seller with an offer on at least one of your products. By default, sellers are sorted by Est. Revenue in descending order.
Date ranges and filters
At the top of the Seller List, you can adjust the date range and apply filters to narrow your view. The default date range is Last 90 Days. Available date ranges: Last 7 Days, Last 14 Days, Last 30 Days, Last 60 Days, Last 90 Days, Last 180 Days, and Last 365 Days. Quick-select buttons for 7D, 14D, and 30D appear at the top. Custom date ranges are not available at this time.
For date ranges under 60 days, data is shown at a daily grain. For date ranges of 60 days or more, data switches to a weekly grain, adjusted to the nearest full week (Sunday through Saturday). Data has a built-in lag of approximately 48 hours for Seller Central integrations and 72 hours for Vendor Central integrations, so the most recent days may not yet be reflected.
Filters include Country (marketplace), Category, and Brand. Click + Add Filter for additional options: Potential Lost Revenue (filter by revenue impact), Seller Positive Feedback Rating (filter by rating), and Seller Status (filter by authorization status). When filtering by Seller Status for Authorized, the results will include sellers you've marked as Authorized, plus Your Offer and Amazon Offer.
You can save any filter configuration using the save option in the top right so you can reuse that filter set later.
Table columns
| Column | What it shows |
|---|---|
| Seller Name | The seller's display name on Amazon |
| Country | The Amazon marketplace for that seller (shown with flag icon) |
| Seller Status | Authorization classification: ● Authorized, ● Unauthorized, ● Your Offer, or ● Amazon Offer |
| Est. Revenue | The seller's estimated total revenue across your products for the selected date range |
| Seller Product Count | How many of your catalog products this seller has had offers for over the selected date range |
| Total Buy Box Win Percentage | How often this seller wins the Buy Box across your products over the selected date range |
| Seller Positive Feedback Rating | The seller's star rating with total count and positive percentage over the last 12 months (not affected by the selected date range) |
For Est. Revenue, Seller Product Count, and Total Buy Box Win Percentage, you can click the double arrows in the column header to expand the column. The expanded view shows the data for the selected date range, the data for the prior period, and the percentage change between them.
Seller detail panel
To investigate a specific seller, hover over their row and click the open button that appears. This opens a slide-out panel on the right side of the screen.
The seller detail panel shows:
Seller name and status
With the authorization badge displayed in the top right corner of the panel.
Physical address and Seller Rating
Street, city, state, zip, and country when this data is available. Seller Rating when available.
Your Products Sold by [Seller Name]
A table listing every product from your catalog that this seller offers, with product image, title, ASIN, Avg. Price (with price range), Offer Type (FBA or FBM), and Buy Box Win %. This table has its own download button for exporting that seller's product list.
Click any product in this list to navigate to that product in Product Catalog, where the Buy Box Performance tab shows a time series of all competitive offers on that ASIN. This includes listing prices over time, Buy Box wins over time, and detailed seller activity across a date range - giving you a much deeper view of how each seller has been competing on that specific product.
ℹ️ The seller detail panel shows the products this seller carries and their pricing, but does not currently display revenue by product for that seller. Revenue-by-product detail for individual sellers is an active area of development.
Changing seller status
You can change a seller's authorization status directly from the Seller List without opening the detail panel. Click the Seller Status cell for any seller, and a dropdown appears with Authorized and Unauthorized options. Select the correct status and click the checkmark to confirm, or click X to cancel.
For a full explanation of what seller status means and how it affects your data, see Classifying your sellers below.
Classifying your sellers
Understand who is selling your products and measure their impact on your business.
Classifying sellers as authorized or unauthorized is especially impactful if your brand has a reseller program or works with authorized distributors. It helps you separate expected competitive activity from genuine unauthorized selling, so you can accurately quantify how much revenue is at risk from sellers who should not be offering your products.
Without classification, every third-party seller's Buy Box wins count against you in the Potential Lost Revenue calculation - including sellers you may have actually approved. Classifying sellers lets you focus on the unauthorized activity that truly impacts your business.
Seller status types
| Status | What it means |
|---|---|
| ● Your Offer | This is your own seller account. Automatically detected from your integrations. |
| ● Amazon Offer | Amazon is the seller (1P/retail). Automatically detected. |
| ● Authorized | You've classified this seller as an authorized reseller. Their Buy Box wins are excluded from Potential Lost Revenue. |
| ● Unauthorized | You've classified this seller as unauthorized. Their Buy Box wins count toward your Potential Lost Revenue. |
What happens when you change a seller's status
When you mark a seller as Authorized, their Buy Box wins are removed from your Potential Lost Revenue calculation. Your Potential Lost Revenue number will decrease - not because you've lost less revenue, but because you've told Cobalt those Buy Box wins are expected and acceptable.
When you mark a seller as Unauthorized, their Buy Box wins are included in your Potential Lost Revenue calculation, increasing the total.
By default, every seller besides Your Offer and Amazon Offer is treated as Unauthorized. This means your initial Potential Lost Revenue number reflects the maximum possible impact. As you classify authorized sellers, the number adjusts to show only the revenue at risk from truly unauthorized activity.
How to classify sellers
One at a time: In the Seller List tab, click the Seller Status cell for any seller. A dropdown appears with Authorized and Unauthorized options. Select the correct status and click the checkmark to confirm.
In bulk via CSV: Click + Add Authorized Seller List via CSV in the top right corner of the Seller List tab to upload a list of your authorized sellers. The CSV should include the following columns: seller_id (the seller's Amazon seller ID), seller_name, country (marketplace country code), and seller_status (set to "authorized" for each seller you want to classify).
💡 You don't need to classify every seller to start using Seller Compliance. Your own offers and Amazon's offers are already identified automatically. If you know your authorized resellers, classifying them early will give you a more accurate picture of your unauthorized seller impact. If you're not sure yet, use the Seller List to explore who's selling your products, then come back and classify as you learn more.
Taking action with Sigil
Hand off enforcement to a specialist, directly from Seller Compliance.
Once you've identified unauthorized sellers, Cobalt partners with Sigil to help you act on what you find. Sigil is an enforcement service that investigates unauthorized sellers, builds a case, and follows through until they are removed from your listings. You don't have to manage the enforcement process yourself - you can hand it off directly from within Cobalt.
Where you'll see the Sigil option
A Take Action with Sigil prompt appears in several places throughout Seller Compliance, always in the context of unauthorized seller activity:
- Under the Potential Lost Revenue card on the Overview tab
- When expanding the 3P Seller Count or Unauthorized Sellers metrics
- Under the Top Unauthorized Sellers table on the Overview tab
- In the seller detail slide-out when the seller is classified as Unauthorized
- When selecting one or more unauthorized sellers in the Seller List tab or the Buy Box Performance tab in Product Catalog
How it works
Clicking Take Action with Sigil initiates a handoff to Sigil's team for the seller or sellers you've identified. A How it works link is available alongside the CTA if you want to learn more about Sigil's process before engaging.
ℹ️ Using Sigil is optional. Knowing who your unauthorized sellers are and where pricing violations are happening is useful on its own - you can act on that information directly, through conversations with distributors, or by using the seller export for your own legal or compliance team.
Exporting data
The Seller List tab includes a download button (top right, next to the settings gear) that exports the full seller table as a CSV file.
| Field | Description |
|---|---|
| seller_id | The seller's Amazon seller ID |
| seller_name | Display name |
| country | Marketplace country code |
| seller_status | authorized, unauthorized, amazon_offer, or your_offer |
| total_revenue_sum | Estimated total revenue for the selected date range |
| seller_product_count | Number of your products this seller offers |
| total_buy_box_win_percentage | Buy Box win rate across your products |
| seller_positive_feedback_rating | Feedback rating percentage |
ℹ️ The CSV export includes seller IDs and estimated revenue but does not include seller contact information (physical address). Contact details are visible in the seller detail panel within Cobalt but are not part of the CSV export at this time.
Individual seller detail panels also have a download button that exports that specific seller's product list.
How Seller Compliance works with Product Catalog
Seller Compliance and Product Catalog are both located under Brand Management in the left-hand navigation, and they serve complementary purposes.
Seller Compliance provides a calculated view across all of your products so you don't have to go product-by-product. It takes information from all brands, products, and sellers and combines it into a view where you can see the bigger impact and filter down. Use Seller Compliance when you want to see your total lost revenue and Buy Box impact, or when you want to investigate a specific seller who is selling multiple products from your catalog.
Product Catalog gives you the granular detail at the product level over time. Use Product Catalog when you want to investigate an individual ASIN and see all sellers on that ASIN, or when you want a detailed time series view of a specific seller's activity on a specific product. Product Catalog is also where you upload your MAP price list - once set, the Offers Below MAP numbers in Seller Compliance reflect real violations against your policy.
Without Seller Compliance, you would need to go ASIN by ASIN through Product Catalog to understand what's happening. You wouldn't be able to quantify how much a specific seller is costing you in lost revenue across your catalog, and you wouldn't be able to prioritize enforcement for that seller.
Business-wide workflow
If you want to start by looking at your business as a whole or a specific brand's catalog:
 |
Start in Seller Compliance > Overview to identify which brands or products have the highest Potential Lost Revenue. |
 |
Dig into the brand or product costing you the most in lost revenue using the Performance Breakdown section. |
 |
Use the Seller List or the Top Unauthorized Sellers section to see which sellers are driving the most impact, and investigate their product footprint. |
 |
Navigate to Product Catalog for any specific ASIN to see every competitive offer, pricing over time, and Buy Box activity in detail. |
ASIN-specific workflow
If you already have a specific product in mind that has Buy Box or seller issues:
|
Go directly to Product Catalog and find the ASIN you want to investigate. |
|
Use the Buy Box Performance tab to see all competitive offers, pricing over time, and which sellers are winning the Buy Box. |
|
Return to Seller Compliance > Seller List to see the broader impact of any sellers you identified, classify them, or investigate what other products they're selling from your catalog. |
💡 Seller Compliance takes information from all of your brands, products, and sellers and combines it into a single view where you can see the bigger picture and filter down accordingly. Product Catalog provides the granular, product-level detail over time. If you only had the Product Catalog view, you'd need to go ASIN by ASIN - you wouldn't be able to quantify how much a specific seller is costing you in lost revenue across your catalog or prioritize enforcement across your full product line.
Frequently asked questions
What does Potential Lost Revenue mean?
Potential Lost Revenue estimates the sales you could have captured during periods when your offer was not winning the Buy Box. The calculation uses your own page views, conversion rate, and average selling price - not Jungle Scout's estimate model. Specifically: Lost Revenue = Lost Ordered Units × Your Avg. Sales Price, where Lost Ordered Units = (Page Views − Your Buy Box Wins − Authorized Seller Wins) × Your Conversion Rate. Only Buy Box wins by sellers classified as Unauthorized or unclassified count toward this number.
Is Potential Lost Revenue the same as the sales estimates in Market Analysis?
No. Market Analysis sales estimates reflect estimated total sales for an ASIN or segment based on Jungle Scout's estimate model. Potential Lost Revenue is calculated from your own integrated account data - your actual page views, conversion rate, and average selling price. They answer different questions and should not be compared directly.
How does classifying sellers as authorized or unauthorized change my data?
When you mark a seller as Authorized, their Buy Box wins are removed from your Potential Lost Revenue calculation. This means your Potential Lost Revenue number will decrease - not because you've lost less revenue, but because you've told Cobalt those particular Buy Box wins are expected. Classifying sellers gives you a more accurate picture of the revenue at risk from truly unauthorized activity.
What is MAP and how do I set it up?
MAP stands for Minimum Advertised Price - the lowest price a seller is allowed to advertise your product for. MAP is a policy set by you, the brand; Amazon does not enforce it on your behalf. In Cobalt, you can upload your MAP price list via Product Catalog → + Add MAP via CSV. The upload follows the same three-step process as the authorized seller list: download a pre-populated template, edit your MAP prices for each ASIN, and upload the file. Once uploaded, the Offers Below MAP card in Seller Compliance and the corresponding metric in Product Catalog's Buy Box Performance tab will reflect actual violations against your policy.
What does the Offers Below MAP card show, and why is it showing zero?
The Offers Below MAP card counts how many current offers on your products are priced below your MAP policy. It will show zero until you have uploaded your MAP prices via Product Catalog. Without an uploaded price list there is nothing to compare against - the card is visible in the UI but requires your price data to populate with meaningful numbers.
What is Sigil and how do I use it?
Sigil is an enforcement service that Cobalt partners with to help brands remove unauthorized sellers from their Amazon listings. Once you've identified an unauthorized seller in Seller Compliance, you can click Take Action with Sigil to hand off that seller to Sigil's team. Sigil investigates the seller, builds an enforcement case, and follows through until the seller is removed. Using Sigil is optional - you can also act on unauthorized seller information directly using the seller export or through your own legal or compliance processes.
Who has access to Seller Compliance?
Seller Compliance is available to all non-agency Cobalt customers with an integrated Seller Central or Vendor Central account. No additional contract upgrade is required. Agencies should contact their Customer Success Manager to discuss access options.
Do I need an integrated Amazon account?
Yes. Seller Compliance requires an active Seller Central or Vendor Central integration to populate your product catalog and competitive offers data.
Can I see Seller Compliance data in custom dashboards?
Not currently. Seller Compliance data is not available as a dashboard data source. If you have ideas for how you would use this data in a custom dashboard, please share them with your Customer Success Manager so we can consider it for a future iteration.
Can I see a seller's activity across brands I don't own?
Not yet. Seller Compliance currently shows seller activity within your own catalog. A dedicated cross-brand Sellers page is in development.
Can I export the seller list?
Yes. The Seller List tab includes a download button that exports the full table as a CSV. The export includes seller ID, name, country, status, estimated revenue, product count, Buy Box win percentage, and feedback rating. Seller contact details (physical address) are not included in the export - they are viewable in the seller detail panel within Cobalt.
Can I link directly to a seller's Amazon storefront?
Direct links to Amazon seller storefronts are not available in Cobalt at this time and are in development. To find a seller's storefront on Amazon, you can search for the seller's name on Amazon directly or look for them in the "Other Sellers on Amazon" section of any product they sell.
What does "Suppressed Buy Box" mean?
In Cobalt, Suppressed Buy Box indicates how often products were viewed by shoppers but no seller won the Buy Box. It is calculated by summing all days where an ASIN had page views without a Buy Box winner. This can happen due to pricing issues, listing quality problems, or policy violations. The page views requirement ensures that discontinued products without traffic are not included in the count. Note that this differs from Amazon's definition of suppressed Buy Box, which can include ASINs without page views.
How is Seller Compliance different from the competitive offers view in Product Catalog?
Product Catalog shows you competitive offers at the individual ASIN level - every seller, their price, and their Buy Box activity for a single product over time. Seller Compliance aggregates that data across your entire catalog, giving you a top-down view of your overall Buy Box health, seller landscape, and revenue risk. Use Seller Compliance for monitoring and prioritization across your full catalog; use Product Catalog for detailed investigation of a specific ASIN.
How do I share feedback?
We'd love to hear what's working, what's not, and what you'd want to see next. Most importantly, it helps us to understand why you want a specific capability and what use case it would solve. Please share feedback with your Customer Success Manager.
Have questions? Reach out to your Customer Success Manager or email cobaltsupport@junglescout.com.