What's New in Cobalt
Recent updates, improvements, and fixes to the Cobalt platform.
This changelog covers Cobalt UI updates. Entries that also apply to Data Cloud are marked with Data Cloud
Q2 2026
Cobalt Quarterly Release
Spring 2026 - Speed to Insight
Released April 7, 2026
Move faster from data to decision. This release introduces a completely new Market Analysis experience, AI-powered workflows, and deeper distribution intelligence - all designed to speed up how you go from raw data to confident action.
Variant-Level Estimates for Market Segments & Market Analysis
Your existing segment data just got more granular. Starting April 7, all segment data includes variant-level estimates alongside existing parent-level data - so you can see how each individual variation is selling, whether by size, color, pack, or configuration. Applies to both your existing Market Segments and the new Market Analysis experience, and becomes the new standard for segment data going forward.
Applies to new segments created after April 7\. You'll still have full access to existing segments built at the parent level. No action needed.
Market Analysis
A brand new experience that changes how you work with segments. Market Analysis brings three powerful capabilities together in one place, launching as a 60-day beta on April 7\. You'll see a new Market Analysis section in your left-hand navigation alongside your existing Market Segments.
Instant, Limitless Segments
Segments now build in seconds with no ASIN limits. Define and analyze your competitive landscape without constraints, whether you're tracking 500 ASINs or 500,000. US and DE marketplace data available at launch; CA, MX, and UK coming in the following weeks.
Product Attributes
Leverage variants and attributes - ingredients, positioning themes, and more - to identify the true drivers of consumer demand. Benchmark thematic growth against your brand, category, and competitors to guide innovation and assortment strategy.
Variant-Level Estimates
Market Analysis also includes variant-level estimates, giving you the full picture: variant-level accuracy, instant segment building, unlimited scale, and attribute-level analysis - all in one experience.
Non-agency accounts are enrolled automatically. Agencies interested in joining the beta should reach out to their CSM to discuss access.
AI Workflows
A new AI Analyst experience in Cobalt lets you interact directly with your data through a chat interface. Ask questions, explore trends, and generate reports and visualizations instantly. The first two of many planned workflows - Category Analysis and Benchmarking Analysis - will be available at launch, with more to come.
Launching as a limited closed beta. A small group of customers will be onboarded initially as we refine the experience. Reach out to your CSM if you're interested in participating.
3P Compliance & Distribution Dashboard
Building on the Buy Box and 3P seller insights introduced in October 2025, this new dashboard takes distribution intelligence much further. Monitor authorized and unauthorized sellers across your catalog, see how seller activity and pricing impact your Buy Box performance and revenue, upload and enforce MAP policies at scale, and identify revenue at risk - whether from competitor sellers, your own listing issues, or pricing violations. All from a single, unified view.
Available automatically on April 7 for non-agency accounts. Look for Seller Compliance in your left-hand navigation. Agencies should reach out to their CSM to discuss access.
May 2026
Export Market Analysis Data
You can now export data directly from Market Analysis. The export button is available on the table in the Brands, Products, Categories, and Attributes tabs. Here's how it works:
- Choose which columns to include - your current table column selection is the default, but you can adjust before exporting
- Sort the export by any field before downloading - if your segment exceeds 20,000 rows, the sort order determines which rows are included, so sort by your most important metric first
- Export as CSV or Excel
- Files are named automatically with the segment name, tab, date range, and export date
- Exports are capped at 20,000 rows
Note: Market Analysis exports go directly to your downloads folder and won't appear in the CSV Downloads manager.
Mexico Marketplace Now Available in Market Analysis
Mexico marketplace data is now available in Market Analysis. You can now analyze your competitive landscape and segment performance across the Mexico marketplace alongside existing supported marketplaces. Mexico marketplace access requires it to be included in your contract - reach out to your CSM to add it.
Seller Compliance: Lost Revenue Replaces Estimated Revenue
"Estimated Revenue" on the Seller Compliance page has been renamed to "Lost Revenue" to better reflect what it measures. Lost Revenue is calculated using your actual performance data to estimate how much revenue you would have captured if you had been winning the Buy Box instead of another seller. This is distinct from Estimated 3P Revenue in Market Analysis and Market Segments, which measures something different.
Estimated Revenue Now Available in Seller Panel and Buy Box Performance Tab
An Estimated Revenue column has been added to two places where it wasn't available before.
- The Seller slide-out panel, showing the estimated revenue overlap between that seller and your catalog
- The Buy Box Performance tab under Product Detail, showing estimated revenue across all offers on a product
Corrected Potential Lost Revenue Calculation for Vendor Central Products
Potential Lost Revenue figures for Vendor Central products have been corrected. The previous calculation incorrectly handled Buy Box percentage for products where page view data isn't available - which is common for Vendor Central integrations. This caused significant over-reporting in some cases. The corrected formula now produces accurate figures.
Exclude Brands in Market Analysis
The Brands filter in Market Analysis now supports excluding brands - not just including them. Previously you could only select brands to include in your view. You can now exclude specific brands from both the segment view and directly from rows in the Brands tab, making it easier to remove known competitors or your own brands to focus your analysis.
April 2026
Best Seller Rank (BSR) Now Available in Market Analysis Product Detail
Best Seller Rank (BSR) is now available as a metric in the timeseries chart inside Market Analysis product detail panels. Track BSR trends over time alongside your other key performance metrics directly from the product detail view.
Share of Voice: Updated Keyword Weighting Methodology
How keyword visibility is weighted in Share of Voice has been updated. The weighting methodology options available when analyzing Share of Voice data have changed. You may notice shifts in SOV distribution under the new methodology - Equal Weighted and Position Weighted are unaffected.
- Visibility Weighted (new) - combines vertical prominence (fold position) and module size so full-width placements like Sponsored Brand Headline and Sponsored Brand Video receive more weight than standard tiles. This better reflects which brands are visually dominating the page and is now the recommended methodology. Applies to reporting periods on or after January 1, 2026 - for dates before that, Visibility Weighted reflects the previous Fold and Area methodology. Available in the Keyword Performance tab and Dashboards as Brand SOV % - VW.
- Equal Weighted - previously called Non-Weighted, renamed to more clearly reflect how it works. All tracked keywords contribute equally regardless of position or placement size. No changes to this methodology.
- DEPRECATED Fold & Area Weighted - this methodology relied on pixel-based area calculations that were sensitive to rendering differences and difficult to replicate consistently. It is no longer available.
Data Cloud This update also impacts Data Cloud. Both the previous and new datasets are available starting April 30, 2026.
Filter Within Expanded Chart Views
Timeseries charts on the Executive Homepage and Seller Compliance page now have their own filters when expanded. When you open a chart in the expanded popout view, only the filters relevant to that chart's data are available - and adjusting them affects only the popout, not the rest of the page.
Switch Between Metrics in the Market Analysis Side Panel
The side panel in Market Analysis now lets you switch between metrics without leaving the view. Select a category, brand, product, price band, or attribute to open the side panel, then switch the chart between revenue, market share, units, and price to quickly explore performance from different angles.
Filter Dashboards by Brand Across Seller Central and Vendor Central Data
You can now filter by Brand across all Seller Central and Vendor Central dashboard data sources. The filter shows your organization's own brands and works at both the widget and tab level, giving you a faster way to focus your dashboard views on the brands that matter most.
Q1 2026
March 2026
Cobalt No Longer Supports Walmart Marketplace
We're 100% focused on Amazon. As of February 28, 2026, Cobalt no longer supports Walmart. We've made the decision to put all of our focus on Amazon - where your biggest opportunities are. Here's what changed:
- Walmart data is no longer being ingested
- The option to add a Walmart integration has been removed
- Walmart campaign management and write operations have been removed
- Walmart dashboard templates are no longer available
- Walmart rulebooks and alerts are no longer processed
Have questions about your account or data? Reach out to your CSM.
February 2026
Have a Question? Get Help Without Leaving Cobalt
Hit Get Help in the top nav anytime to open an in-app help panel right where you are. Here's what's inside:
- Articles automatically surface based on the page you're on, so you get relevant answers fast
- Browse Release Notes, Video Guides, Help Articles, and the Metrics Glossary - all in one place
- The panel opens over your current page so you can read and keep working at the same time
Our help content covers everything from getting started to advanced features - it's worth a browse if you haven't yet.
Category Performance Table: Cleaner and Easier to Browse
Navigating categories just got a lot more intuitive. A few improvements that make a big difference:
- Click anywhere on a category row to expand or collapse it - not just the arrow
- Parent and subcategory relationships are now visually clearer
- Long category names no longer break the table layout
- Everything stays neatly aligned, no matter how deep the category
January 2026
Up to 1 Year of Buy Box Performance Data
Track Buy Box trends over a longer window. The Buy Box Performance tab on the Product Detail page now supports date ranges up to one year:
- Last 60 Days
- Last 90 Days
- Last 180 Days
- Last 365 Days
Time series data switches to weekly aggregates for date ranges beyond 60 days. You can also now research any product in your catalog with a single click directly from this view.
Past-Due Invoice Notifications: What to Expect in Cobalt
If your organization has outstanding invoices, you'll see a notification in Cobalt and some parts of the platform will be temporarily restricted until payment is resolved. Here's what to expect:
- A "suspended account" message will appear and most of the platform will be locked - only Settings remains accessible
- Scheduled PDF exports will be paused
- Your Amazon data will continue syncing in the background
- Automations and rulebooks will keep running
- If you have access to multiple organizations, you can still access your other active accounts
- New child organizations cannot be created while an account is past due
If you're responsible for your company's billing, please reach out to accounting@junglescout.com. For account questions, contact your CSM or reach us at cobaltsupport@junglescout.com.
Q4 2025
Cobalt Quarterly Release
Q4 2025 - Innovation
Released October 28, 2025
See the full picture, from market trends to product-level performance. This release introduces a macro-to-micro experience that mirrors how you plan your business - helping you spot opportunities faster and act on insights with confidence.
🎬 Innovation Release Overview
Executive Overview
Your new Monday morning view. A unified source of truth for Amazon performance with full-funnel visibility from business health to ASIN-level detail. Benchmark against the market, spot shifts early, and drill to root causes in seconds.
Category Performance
Get the big-picture view of shifts in your space. Size your market with units sold and shipped revenue across 29 root categories and 33,000+ subcategories. Validate product opportunities by understanding market saturation and growth trends.
Product Catalog: Buy Box Performance and Seller Info
Full catalog visibility in one place. Track Buy Box win percentage, competing offer prices, and fulfillment types (FBA, FBM, 1P). Quantify revenue lost to unauthorized sellers and monitor MAP violations with clear evidence.
Updated Navigation
Refreshed sidebar and top navigation. Faster access to your most-used features with a layout that mirrors how you plan your business.
December 2025
Ads metrics now available
Key advertising metrics added to Executive Homepage. Ad Cost, Ad Sales, ACoS, RoAS, Ad Sales Contribution, Organic Sales, TRoAS, and TACoS now available in Performance and Key Metrics sections.
New top navigation and Settings page
Simplified top nav with five key entries. Get Help, Alerts, Insights, CSV Downloads, and Account menu. Settings page now uses a side menu instead of tabs.
Segment product exports
Export your segment product data directly from All Products and By Parent views. Look for the new Export button on the product tables.
Alerts and Labels moved to Settings
Easier to find alongside other configuration options. Legacy access paths continue to work if you have existing bookmarks.
View all Sales Breakdown rows
New "+ View all" button expands beyond the default 5 rows. The expanded view opens in a modal with independent filtering and displays 100 rows per page.
Segment product filter improvements
Filter by ASINs and Product Title in All Products views. Added view-specific filters for variant count and ASIN count. Saved filter titles now display when active.
Variant-level segments in dashboards
Configure dashboard widgets to display variant-level segment data. The segment filter dropdown now differentiates between standard and variant-level segments.
November 2025
Executive Homepage as default Home
Now the default landing page for non-agency customers with Amazon integrations. Immediate visibility into your key performance metrics when you log in.
Variant-level data across all Segment tabs
Metrics focus specifically on the products you selected. No more rolling up to parent totals - get accurate performance numbers for your chosen variants.
Product images and links in Sales Breakdown
Sales Breakdown By Product now includes product images. Direct links to both the Product Catalog detail page and the Amazon product listing.
October 2025
All Products views for variant-level segments
Three views available: All Products, By Parent, and By Brand. Compare products and brands side by side within your segment.
New sidebar navigation
Completely redesigned with a refreshed visual style. All the same navigation items, now arranged for faster access to your most-used features.
Segment All Products table improvements
Variant count badges now accurately reflect expanded variants. Progressive loading with "Load more variants" button. New metrics: Max Number of Active Variants and Total Number of Variants.
Q3 2025
September 2025
Negative Keywords creation date
See when keywords were originally created in Amazon. Easier to debug keyword harvesting automation and understand your negative keyword timeline.
Dashboard consistency improvements
Seller types now display consistently across all performance widgets. Tab-specific filters no longer incorrectly appear on the main dashboard list.
Keyword tracking reliability
Tracked keyword lists now update more consistently. Reliably captures all eligible terms without missing keywords.
August 2025
Category Performance
Macro-level visibility into Amazon category performance. Complete coverage across US, EU, and Japan with revenue, unit sales, market share, and trend analysis.
Learn More:
Category Performance → Feature Overview - Complete usage guide
Category Performance → Data & Metrics Guide - Methodology and use case guide
Export time grain now matches widget settings
CSV exports now correctly respect your widget's time grain. Switching to monthly view will export monthly data as expected.
Restored brand filter on segment detail views
The missing brand filter has been restored. You can again narrow down segment data to specific brands.
Dashboard widget alignment
Widgets showing the same metric now display consistent values. No more confusion about which number to trust.
Improved parent-child product relationship accuracy
Reduced risk of sales being double-counted. Child products are no longer incorrectly treated as standalone items when relationships change.
July 2025
Seller Name filter
Analyze performance by specific sellers. Includes unknown seller toggle, flexible selection modes, and multi-select support.
Localized currency for Segment Insights
Monetary values now display in your segment's local currency. No more converting from US dollars for international marketplaces.
Enhanced Segment Builder experience
Redesigned with clearer instructions and improved filter design. New product title logic: Contains ANY Keyword, Contains ALL Keywords, and Does not contain ANY keyword.
Learn More: Segments → Building a Segment
Segment filter accuracy
Filters now correctly include or exclude products. Segments reliably reflect the exact filters you configure.
Product and keyword data improvements
Fixed product variations incorrectly sharing descriptions. Resolved blank keyword difficulty scores.
Q2 2025
June 2025
Amazon Managed DSP Support
Both self-managed and Amazon-managed DSP campaigns in one place. Complete visibility regardless of how your campaigns are managed.
Advanced Segment Filter Improvements
Add multiple values without building lengthy filter chains. Clearer operator names while preserving "Is Exactly" functionality.
Learn More: Segments → Building a Segment
Enhanced Prior Period Comparisons
Clearer visual grouping with darkened backgrounds. Improved expand/collapse behavior, enhanced trend icons, and better ordering.
Upgraded Sales Estimates Model for EU Marketplaces
Expanded Fashion category support and improved accuracy. Uses the same methodology improvements rolled out for US earlier this year.
May 2025
Single Sign On for Help Center
Access the help center using your Cobalt credentials. Click "Get Help" to be automatically logged in.
Learn More: How to Access the Help Center
ASIN Usage Reports
Downloadable reports showing ASIN usage by segment. Agency customers get client-level breakdowns and an in-app usage dashboard.
Product Catalog Page
Full visibility into your entire product catalog. Three views available: All Products, Seller view, and Vendor view.
DSP Enhancements
88 new metrics with 90-day historical backfill. 89 new columns for Orders and Line Items, revamped Rulebooks with label support, and Country filter.
April 2025
Keyword Lists
Save unlimited keywords to custom lists. Metrics update automatically over time for easy trend tracking.
Learn More: Keyword Lists → Feature Overview
Advanced Text Filter for DSP Summary
Filter DSP Orders and Line Items by text search. Search on Advertiser account names and Order names.
ASIN Filter in Segments
Filter to specific ASINs within Trends \+ Top Products and Insights tabs. Focus your analysis on particular products within a larger segment.
Q1 2025
March 2025
Time Series Reference Lines for Graphs
Add custom reference lines to dashboard time series charts. Configure color, value, and label for visual benchmarks.
Custom Product Advertising Goals
Set specific performance targets for CPU, ACoS, TACoS, and Total CPU. Edit inline or bulk upload. Goal Delta and Performance Index metrics available for tracking.
New Price Data in Segments
Three new pricing columns in All Products tab. Average Estimated Price Sold, 1P Avg Price, and 3P Avg Price help inform pricing strategies.
Campaign State Filter on Product Ads Table
Filter by Enabled, Paused, or Archived campaigns in the Product Ads table. Focus your view on current advertising efforts by filtering out paused or archived campaigns.
Automatic Bid Updates for Sponsored Brand Video Ads
Dayparting now automatically accounts for bid limits across all campaign types. If a bid multiplier would lower a keyword bid below the minimum, it auto-adjusts to meet the requirement.
Single Page PDF Exports
PDF exports now generate as a single continuous page. No more difficult page breaks - exports accurately reflect your dashboard layout including all widgets from all tabs.
New Relative Value Score in Keyword Research
Improved calculation prioritizes keywords by search volume, trends, and relevance. Score from 0-100 helps you quickly identify high-value keywords for your Amazon strategy.
Advertising Metrics now match Amazon Ads Console
New dynamic metrics: Attributed Orders, ACoS, and RoAS. Auto-detects account type and uses appropriate attribution method for easier comparison with Amazon data.
New Filtering Experience with Saved Filters
Redesigned filter UI with consolidated dropdown menu. Save filter combinations as custom sets, share with team members, and apply complex filters with a single click.
February 2025
New B2B Metrics for Seller Central
Four new B2B metrics added to Seller Central Sales & Traffic. Buy Box Wins B2B, Buy Box % B2B, Page Views B2B, and Sessions B2B.
Updated Date Picker
Preset date ranges reordered into logical groupings. Easier to find and select your desired date range.
Data Model Upgrade for Sales Estimates (US Marketplace)
Significant upgrade delivering enhanced accuracy. Expanded training data includes 4+ years of history with improved handling of Prime Day, holidays, and out-of-stock items.
January 2025
Customize Colors in Dashboard Widgets
Select from predefined color palettes or create custom ones. Available for time series and categorical charts.
Additional Sponsored Bid Placement Multipliers
Rest of Search and Amazon Business multipliers now supported. Values visible and editable in Campaigns table columns and Campaign Settings modal.
ASIN Usage Counter for Segments Updated
See current month's count and next month's preview at a glance. Agency users now see organization-wide totals for easier cross-team tracking.
Questions or feedback? Reach out to your CSM or contact us at cobaltsupport@junglescout.com